about us

NBD started life as Nichol Business Development in 1999, when Jenny Nichol saw an opportunity to assist communities and tourism businesses to create a unique, distinct difference through preserving and conserving their own heritage.

The vision of NBD is that sustainable economic and tourism development be used as tools to preserve a destination’s sense of place, through the recognition and celebration of its community, culture and heritage.

Enabling communities to gain economic independence through sustainable tourism is another key feature of the work of NBD.

Today our work is about helping all types of businesses to find and value their own “heritage” as a tool to ensuring business distinctiveness and triple bottom line sustainability over the long term.

Click here to read about the types of projects we do.

• Jenny Nichol started NBD in 1999. She has over 18 years’ business experience and a strong background in the fields of business and market analysis, tourism, sustainability and heritage. Jenny is currently progressing her MBA at the University of WA. She has completed a Bachelor of Commerce and a Graduate Diploma in Applied Heritage. She also has studied History at the University of WA and Public Relations through the Public Relations Institute of Australia. She is currently a Board Member of the Munda Biddi Trail Foundation.
  
  Jenny’s passion for heritage and commitment to sustainable tourism is exemplified by her previous roles as an Assessor for the Nature Ecotourism Accreditation Programme (NEAP), Lecturer in Tourism and the Environment at University of Notre Dame and as Adjunct Research Fellow of Curtin University’s Research Institute for Cultural Heritage.
• Shereen Ricupero is a consultant with NBD. Shereen has a Bachelor of Commerce in Tourism Management and Public Relations from Curtin University where she is a member of the Golden Key National Honour Society for performing in the top 5% of all Curtin students. She has strong experience with marketing tourism products including having owned and operated Penguin and Seal Island Cruises for 7 years. Shereen is currently studying a Graduate Diploma in Communication and Cultural Studies- Professional Writing and Publishing.
  
  NBD works closely with a range of other experts to bring optimal solutions to client’s situations. Iannello Design is our preferred design agency.
• Jenny is also a founding partner in EVOLVE Solutions which is a strategic alliance of consultants specialising in sustainable tourism planning and we work closely through this alliance with Marketrade, Richard Hammond and Creative Spaces. EVOLVE often partners also with Gresley Abas.