Enabling Business Distinction
The vision of NBD is that entrepreneurial creativity and business development provides the leverage to foster long term economic, social and environmental sustainability.
Enabling communities to gain economic independence through sustainable tourism has been a key feature of the work of NBD but today our work is about assisting all types of businesses to find their unique difference to ensure business sustainability over the long term.
Our Team
Jenny Nichol - Principal Consultant
Jenny Nichol has over 20 years’ business experience and a strong background in the fields of business and market analysis, tourism, sustainability and heritage. Jenny is currently progressing her MBA at the University of WA. She has a Bachelor of Commerce and a Graduate Diploma in Applied Heritage. She also has studied History at the University of WA and Public Relations through the Public Relations Institute of Australia. She is currently a Board Member of Trails WA, the community advocacy body representing all West Australian trails .
Jenny is also a founding partner in EVOLVE Solutions which is a strategic alliance of consultants specialising in sustainable tourism planning and we work closely through this alliance with Marketrade, Richard Hammond and Gresley Abas.
Jenny is passionate about trails. This is evidenced by her travels to South America (Inca Trail), Papua New Guinea (Kokoda Trail), New Zealand (Abel Tasman, Queen Charlotte, Keplar Track) and extensive trails experience in Australia (South Coast Track, Howqua Trail, Fitzgerald River Wilderness, North West Cape Kayaking, Bibbulmun Track, Stirling Ridge Walk).
A summary of Jenny’s skills includes:
o Marketing Communications: Jenny is able to understand customers, businesses and situations in order to devise creative solutions to promote brand, raise client awareness and enhance relationships. She is skilled at converting research outcomes into relevant marketing outcomes using a range of communication tools including copywriting, branding, media and publicity.
o Market Research: Jenny has substantial experience in researching tourism market characteristics in order to assess market segments, feasibility and recommend sound business development outcomes.
o Strategic Business Planning & Feasibility: Jenny is a strong analytical and lateral thinker, able to devise innovative solutions to complex problems. With very good business acumen, she is committed to finding useable, practical business development solutions. She is also creative and passionate and able to see potentials and develop ideas from many varied situations, in order to achieve successful and economically viable solutions.
o Sustainable Tourism, Urban and Rural Development: Jenny has a strong track record in working in sustainable tourism development in urban and rural settings and is committed to using sustainable development to bring economic growth to communities. Jenny acted in the role of Sustainable Tourism Coordinator for the WA Tourism Commission in 2003.
o Not-for-Profit and Community Development: Jenny has a strong track record in working in the not-for-profit sector and has worked extensively with community groups to achieving successful local development, events and marketing outcomes.
NBD works closely with a range of other experts to bring optimal solutions to client’s situations.